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You have to be Spielberg to get away with that

There's an interesting comment about Spielberg's decision not to campaign for an Oscar with his new movie Munich. They aren't even having a premiere. The excerpt is below.


Spielberg Just Says No

Nikki Finke on Spielberg's decision NOT to campaign:

There will be no press junket, no premiere and, most importantly, no Oscar marketing campaign beyond trailers and posters for Steven Spielberg’s movie Munich, I have learned. This dicey decision to have no traditional publicity for the film before and after it opens December 23 is the director’s alone. He will not even be giving press or broadcast interviews. “The official strategy is for the movie to speak for itself,” an insider told me this week. “All they’re going to do is just show the movie to people. You have to be Steven Spielberg to get away with that.”

But competitors think that may also be because Spielberg may have snagged the cover of Time magazine, which no one will confirm.

For months now, Munich has been touted as the Oscar front-runner, even when no one had seen the film. The first invitation-only screenings of Munich will start after December 1. Executives for Universal, one of the producers/distributors of the film along with DreamWorks, are scheduled to see the completed movie November 30.

www.oscarwatch.com/moveabletype/archives/2005/11/spielberg_just.html


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